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( brief — )

‍ ‍In 2006 we were invited to design an identity for the “Grapple” a full service “Great Brand Thinking” agency.

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( about the project — )

‍ ‍Grapple (was) a strategic digital specialist whose passion is to delight clients by delivering effective and highly engaging digital experiences that are grounded in insight.
They do this by utilising the natural curiosity of our team to immerse ourselves in the client’s world, while also inviting clients into ours so that together they can create something truly wonderful.

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( rationale — )

The Grapple “means business” graphic logo device & typography are based on & inspired by —
All Seeing Eye
Masonic iconography
Precision
Swiss graphic design
Thought (clouds)
The Letter “G”