Leeds Bradford
Yorkshire’s Airport —
Identity
––––––––––––––––––––––––
( about the project — )
LEEDS BRADFORD – YORKSHIRE’S AIRPORT Rebrand ( pitch ) 2008.
( brief — )
“How do we rebrand Leeds Bradford Airport as Yorkshire’s Airport without using clichéd iconography such as a Yorkshire Rose or the international symbol for an airport?”
( answer — )
We don’t!
( ∆ ) Out Of Home Campaign
( ∆ ) Welcome Signage
( ∆ ) SM Channels
( ∆ ) Departure Lounge Deployments